Sunset Press offers a wide range of direct mail options to promote your business or organization. We work with businesses and non-profit organizations to help keep them in regular contact with their clients and donors. Direct mail is a very economical way to stay connected with your clients as well as adding new ones. We boast a complete direct mail production facility with an integrated design, print and mail service platform.

  • Self Mailer Promotions (Custom Sizes and Formats)
  • Individual Postcard Promotions (3 Standard Sizes)
  • Postcard Marketing Campaigns (3, 6 or 12 Month Program)
  • Newsletter & Letter Campaigns
  • Publication Mailings
  • Mailing Lists (Multiple or One Time Use)
  • CASS Certification & NCOA Processing (Standard Procedure)

Postcard Marketing Campaigns (3,6 or 12 Month)

For a continuous postcard marketing campaign, we recommend a 3,6, or 12 month plan combined with the *40/40/20 rule. Our postcard marketing packages are designed for multiple mailings to specific targeted audiences.

The benefits of implementing a continuous postcard marketing campaign are:

  • Consistent messaging to your target audience (existing & potential clients)
  • Increased ROI (Return On Investment)
  • Increased customer response and brand loyalty
  • Cost savings associated with bulk production

Direct Mail Marketing Basics

At Sunset Press, we believe in starting with the basics…and the basics never change. You can start marketing your organization with direct mail right away, but make sure to follow these 3 basic guidelines. By doing this, you will increase your return rate or (ROI) Return On Investment.

  1. Talk around them (Market Presence) Design your image to reflect what you do.
  2. Talk to them (Touch) Contact them often…communication is your responsibility.
  3. Talk with them (Invite) Give them a good reason to buy.

If you really want your direct mail campaigns to be powerful, combine the basics with the 40/40/20 rule and you will see even better results.

*40/40/20 Rule

This rule was originally developed for individual direct mail campaigns, but it can also be applied to an overall marketing strategy. Research has shown that campaigns designed around this rule consistently outperform “shotgun” campaigns.

The rule is…spend 40% of your time on the target (identifying your prospective audience and/or refining your existing database)…spend 40% of your time on the offer (develop the best possible offer and give your audience a good reason to buy)… finally, spend only 20% of your time on creative (design the message to promote the offer with a call to action). The creative is the very last step in the process and works best when it’s focus is combining the first two steps. Many have it the other way around and are often disappointed with their marketing campaign returns.

  1. 40% Focus (Target) Identify prospective audience / refine client data.
  2. 40% Focus (Offer) Develop best possible offer / reason to buy.
  3. 20% Focus (Creative) Design message to promote offer / call to action

Direct Mail Marketing Basics + 40/40/20 Rule (Visual)

 

877-388-2533 – Toll Free
512–388-2533 – Local
development@sunsetpressinc.com